A good example of this is was President Obama and his use of the big 0 in red white and blue. Did you notice it looked a lot like the Pepsi logo
The part of the SMART criteria that is missing from this goal is the letter T which means TIME BOUND.
Michelle did not mentioned for how long will she need to sell the said appliances for her to earn a bonus. Time is a very important thing to consider when setting a goal. The other criteria like Specific, Measurable, Achievable and Relevant was mentioned.
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