Kung walang Prodyuser walang Produksyong magaganap
substitute drinks will cause gradual decline in coca cola sales.. until such time that the substitute product will become mainstream and may or may not cause coca cola bankrupt in some way..
Mga pangunahing pangangailangan
1. Understand what set of skills, knowledge and resources you have now
2. Identify who and where you wanna be in the nearest and far future
3. Make a list of skills, knowledge and resources you need to acquire to reach your target goals
4. Do it! Move from point A to point B according the list you made. Dreaming is nothing - Actions is everything.
P.S. "unique business idea" & "capital" are secondary things. Primary is your personality development according your plan.